The Best Makeup Dupes For High-End Products: KVD Beauty, NARS, Becca and More

We love splurging on our tried-and-true makeup products, but now and then we rather save some money and find a product that's similar and lower in price. If you're feeling this way right now, you've come to the right place. ET Style has gathered top dupes for popular makeup products -- and each is under $15!
Shop affordable alternatives for the iconic NARS Orgasm Blush, the viral KVD Beauty Good Apple Foundation, cult-fave Too Faced Better Than Sex mascara and so many more dupes of fan favorites from major beauty brands.
Foundation
The KVD Beauty Good Apple Foundation is the latest makeup product to go viral on TikTok. If you're hesitant about a balm formula for foundation and don't want to pay the full price, opt for the Milani Conceal + Perfect Smooth Finish Foundation. It has a similar creamy consistency with a matte finish.
Original:
KVD BeautyKVD Beauty Good Apple Skin-Perfecting Foundation Balm
Buy Now
Dupe:
UltaMilani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Buy Now
Makeup Sponge
Both the original Beautyblender Makeup Sponge and Rare Beauty Liquid Touch Makeup Sponge are porous and bouncy. According to ET's beauty expert and makeup artist Kristen Gill, "It’s better than the Beautyblender. I said it!" Plus, it's currently 50% off.
Original:
SephoraBeautyblender Original Beautyblender Makeup Sponge
Buy Now
Dupe:
SephoraRare Beauty Liquid Touch Multi-Tasking Makeup Sponge
Buy Now
Mascara
The L'Oreal Paris Voluminous Lash Paradise Mascara looks nearly identical to the cult-fave Too Faced Better Than Sex Mascara -- from the bottle to the hourglass-shaped brush -- and TikTok users have touted the drugstore mascara as a must-try dupe.
Original:
UltaToo Faced Better Than Sex Volumizing & Lengthening Mascara
Get the sexiest, most defined lashes possible with this intensely black volumizing and lengthening mascara from Too Faced.
$28 $14
Shop NowDupe:
AmazonL'Oreal Paris Voluminous Lash Paradise Mascara
Buy Now
Primer
The e.l.f Poreless Putty Primer and the Tatcha Silk Canvas Primer both have a unique velvety, balmy texture that smooths and preps the skin before makeup application.
Original:
TatchaTatcha The Silk Canvas Filter Finish Protective Primer
Buy Now
Dupe:
Amazone.l.f. Poreless Putty Primer
Buy Now
Concealer
The Tarte Shape Tape Concealer has become a bestseller for its long-wearing full coverage formula, said to last for 16 hours by the brand. The e.l.f. Camo Concealer also claims to have a 16 hour wear without creasing.
Original:
TarteTarte Shape Tape Concealer
Buy Now
Dupe:
Amazone.l.f. 16HR Camo Concealer
Buy Now
Blush
Arguably one of the most famous makeup products is the NARS Orgasm Blush. The Milani Baked Blush in Petal Primavera has long been a drugstore dupe for the iconic cheek product. The Petal Primavera shade is also a gorgeous peachy pink with a touch of golden shimmer.
Original:
NARSNARS Orgasm Blush
Buy Now
Dupe:
UltaMilani Baked Blush
Lauded as one of the best drugstore blushes, Milani's baked formula provides a gorgeous glow for just $10.
$10
Buy NowHighlighter
Beauty lovers are still reeling over the fact that Becca will close shop in September. After stocking up on their ultra-popular Becca Shimmering Skin Perfector Highlighter, know that the Maybelline Master Chrome Metallic Highlighter is an awesome alternative (and under $10!) with a similar brilliant, shimmery finish.
Original:
SephoraBecca Shimmering Skin Perfector Pressed Highlighter
Buy Now
Dupe:
AmazonMaybelline Master Chrome Metallic Highlighter
Buy Now
The Fenty Beauty Killawatt Highlighter in Trophy Wife is a must-have if you want a highlighter that truly stands out. The limited-edition Wet n Wild Spongebob Highlighter has that pearlescent golden yellow metallic color, too.
Original:
Fenty BeautyKillawatt Freestyle Highlighter in Trophy Wife
Treat your skin to a seriously glowy retouch — courtesy of the Killawatt Freestyle Highlighter in Trophy Wife, of course.
$38
Shop NowDupe:
AmazonWet n Wild Spongebob Highlighter
Buy Now
Brow Gel
Get fluffy, full-looking brows with either the Glossier Boy Brow or the e.l.f. Wow Brow Gel. Both have buildable creamy wax formulas that don't stiffen the brow hairs.
Original:
GlossierGlossier Boy Brow
Buy Now
Dupe:
Ultae.l.f. Wow Brow Gel
Buy Now
Liquid Eyeshadow
If you love a bold glittery eye look, but can't deal with messy glitter chunks, the Stila Shimmer & Glow Liquid Eye Shadow and the Covergirl Exhibitionist Liquid Glitter Eyeshadow are perfect for you. Both have easy-to-use doe foot applicators and the creamy, non-sticky formulas blend seamlessly for multidimensional shimmer.
Original:
WalmartStila Shimmer & Glow Liquid Eye Shadow
Stila's brilliantly long-wearing liquid eyeshadow catches the light to glisten and glow on your eyes like the dazzling dance of light on water.
$24 $12
Shop NowDupe:
AmazonCovergirl Exhibitionist Liquid Glitter Eyeshadow
Buy Now
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